On April 19th, 2024, ICAR KVK Ernakulam organized a comprehensive orientation session tailored for Pearlspot fish farmers, shedding light on essential marketing strategies for breeders. Dr. P.A. Vikas, Subject Matter Specialist-Fisheries, spearheaded the session, underscoring the pivotal role of social media platforms in facilitating fish seed marketing. The event extended beyond classroom discussions, featuring on-site visits to farmers’ breeding ponds. Here, expert advice was dispensed on implementing specialized management techniques to mitigate the adverse effects of severe summer heat on aquaculture farms. Moreover, the day’s agenda encompassed the convening of the annual general body meeting of the breeders association.